We are investors before we are agents
Lux Prime Estate was founded in Dubai in 2025 so that Spanish-speaking investors could buy with someone who also invests their own money here. Today we are a team of 9 brokers and one of the leading agencies for the Spanish-speaking market in Dubai.
From a personal investment to a community
In February 2025, Txot came to Dubai to invest his own money. He had been investing in property since 2016, and what he found surprised him: many of those advising Spanish-speaking investors had no real investing experience.
At the same time, he saw that Dubai solved almost everything investors suffered in Spain: taxes, squatters and tenants who stop paying, rent arrears, rent caps and rules that change every year.
He started sharing his day-to-day investing in Dubai on social media. More and more people asked him for information, so he created a private investor community on Telegram. Lux Prime Estate grew out of that community.
From a team of two to the world's top
We started as two people in March 2025. Every launch has brought us more investors, a bigger team and more awards.
Txot's first company
Txot founds his first company, which is still active today. Since then he has started businesses in several sectors.
First property investment
He starts investing in residential property in Spain. He goes on to manage Airbnb apartments and to guide other investors through mentoring, courses and set-ups.
Alex joins the Dubai market
Alex Coll starts working in Dubai real estate, specialising in finding investment opportunities.
Txot buys his first home in Dubai
He shares his experience on social media and the private investor community on Telegram is born.
Lux Prime Estate is founded
Txot and Alex join forces. A team of two with a clear idea: advise as investors, not as salespeople.
First pre-launch: Binghatti Aquarise
We close 15 deals at our first launch and Binghatti gives us our first award.
15 dealsSeraph by Wadan
Top 3 at the launch, with 18 deals closed.
Top 3 · 18 dealsCybele by Wadan
Top 2 at the launch, with 25 deals closed.
Top 2 · 25 dealsBinghatti Broker Recognition Awards
Binghatti recognises Lux Prime Estate in its 2026 agency awards.
120+ deals during the regional conflict
While many investors froze, our community kept buying: more than 120 pre-launch deals with various developers between March and September 2026.
120+ deals51 apartments in a single building
Our biggest pre-launch: 51 apartments sold in a single launch, with a top-tier developer.
51 units · one launchWeston by Wadan: top 1 worldwide
The number 1 agency in the world at the Weston by Wadan launch.
Top 1 worldwide9 brokers and top 2 with Wadan
We are the agency with the second-most deals closed with Wadan Developments, with a team of 9 brokers who serve clients in Spanish and English.
Who is behind it
We want you to know who is advising you. These are the two people who run Lux Prime Estate.
Gartxot Ayo “Txot”
- Entrepreneur since 2005: his first company is still active.
- Property investor since 2016.
- In Spain: 3 Airbnb apartments under management and another home he owns.
- In Dubai: 6 homes bought with different investment strategies, plus one more co-owned with Alex.
- Investor mentor: courses, mentoring and Airbnb set-ups, and now in Dubai.
- More than 55,000 followers on social media.
Alex Coll
- In the Dubai property market since late 2023.
- At Lux Prime Estate since it was founded in March 2025.
- In Dubai: 4 homes of his own plus one more co-owned with Txot.
- Specialist in finding investment opportunities for our community and maximising their returns.
- Leads and coordinates all the brokers on the team.
9 brokers in all, serving you in Spanish and English from start to finish.
What developers say
Every award is a real launch where our investors bought with us. These are the photos of each one.
Weston by Wadan
Wadan Developments · September 2026
Cybele by Wadan
Wadan Developments · January 2026
Seraph by Wadan
Wadan Developments · November 2025
Binghatti Broker Awards
Binghatti · March 2026
Binghatti Aquarise
Binghatti · May 2025 · Our first pre-launch
Wadan Developments
We are the agency with the second-most deals closed with Wadan. The developer has supported us with events, roadshows and awards at its launches.
Binghatti
We have worked with Binghatti since our first pre-launch, Binghatti Aquarise, and it recognised us in its 2026 Broker Recognition Awards.
An agency regulated in Dubai
You can check our licence with Dubai's Department of Economy and Tourism, and each broker's in the official Dubai REST app from the Dubai Land Department.
Limited liability company registered in Dubai.
Issued by Dubai's Department of Economy and Tourism (DET). Valid until April 2027.
Real Estate Buying & Selling Brokerage.
19th floor, Atelier Business Center. Dubai, United Arab Emirates.
The relationship doesn't end at signing
Signing the sale and purchase agreement (SPA) is just the beginning. We stay by your side for as long as you own the property.
Construction updates
If you buy off-plan, we keep you updated on the project's progress and each payment in the plan.
Handover and snagging
We inspect the home at handover and deal with the developer on any defects.
Furnishing
We help you furnish and prepare the home to rent it out or live in it.
Rental and management
Long-term lets with reliable tenants or managed holiday lets, so your investment earns from day one.
Golden Visa
We guide you through the process if your investment qualifies you for residency.
Resale
When you want to exit, we help you sell at the best time and the best price.
We serve you from your country
We help investors from Spain, Mexico, Colombia, Argentina, Chile, Peru, Panama, Uruguay and many other countries invest in Dubai without leaving home. Join the community or write to us directly.